This week on Desert Island Dishes I’m joined by Ben Lebus, the founder of Mob Kitchen. Mob Kitchen is an online cooking and content platform dedicated to helping students and young professionals make restaurant-quality meals on a budget. Through clear recipe videos, cook-alongs and friendly competitions, Mob Kitchen promotes a relaxed, hands-on approach to cooking that’s accessible to everyone.
Ben started Mob Kitchen after graduating from university and noticing that many of his friends weren’t cooking. With no formal food background and only a kitchen, a camera and a few recipe ideas, he began producing overhead videos people could actually follow at home. The approachable style and practical focus quickly built a loyal audience. Today Mob Kitchen has amassed more than a million followers who join in cooking, sharing and enjoying simple, tasty food.
Mob Kitchen has published four Amazon bestselling cookbooks and has just released a new title called Comfort Mob, which focuses on satisfying, easy-to-make comfort food that fits a busy life and a modest budget.
“ONE ONLINE PUBLICATION I CAME ACROSS DESCRIBED BEN’S STYLE AS A ‘MASHUP OF HUGH GRANT’S PUBLIC SCHOOLBOY CHARM AND JAMIE OLIVER’S ZEAL AND RELISH FOR FOOD’.”
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